Ascensi HR - Website Redesign
A complete website update for an HR consultancy, designed to make its offer easier to understand and its brand feel more clear, structured, and professional.
DURATION
1 MONTH
STACK_TOOLS
Translating HR Expertise Into Clear Web Communication
The main challenge was rewriting and restructuring a service-heavy HR website so visitors could quickly understand what Ascensi does, who it serves, and how to take the next step. The original presence felt scattered, copy-dense, and hard to navigate.
A Structured, Trust-Building Digital Presence
The redesign organizes Ascensi's services into clear sections, simplifies the visual system, and makes credibility cues — process, team, results — easier to scan. The new site feels structured, calm, and confident, designed to support conversion without losing the consultancy tone.
Research & Definition
- 01Audited the existing site, identifying clarity gaps, structural issues, and navigation friction.
- 02Mapped Ascensi's core services and ideal client journeys.
- 03Defined the page structure, content priorities, and information hierarchy.
- 04Explored visual directions that balanced corporate trust with modern clarity.
- 05Designed wireframes to test navigation and section flow.
- 06Built high-fidelity UI screens with structured typography and spacing.
- 07Refined CTAs and conversion paths for service inquiries.
- 08Prepared a developer-ready handoff with clear component logic.
Primary Display — A precise, neutral sans that keeps service-heavy content readable without feeling corporate or stiff.
Secondary — Used for editorial accents and section headers to add a touch of distinct personality to the otherwise structured layout.
Iteration & Refinement
Information Architecture
The site map was rebuilt around three primary visitor goals: understanding services, evaluating the team, and starting an inquiry — making each path intuitive and short.
Visual Refinement
Layouts were refined through spacing, typographic hierarchy, and grid logic so dense HR content reads quickly and consistently across pages.
