Design notes for
clearer digital brands.
Insights on web design, brand identity, digital content, and creative process.
How I find where a website loses people
My process for finding the moments a website quietly loses visitors. Why you can't see them from your own POV, how to inhabit a stranger and walk the site as them, and what to fix first.
The price talk is the last thing to fix
Pricing brand identity comes down to what you can sit with in the room. Two years of quoting the same number, what changed when someone finally said yes, and why the price talk is the last thing to fix.
I built an AI style guide of my own voice — here's what four rounds of edits taught me
Every best practice stacked onto the model still gave me a lifeless draft. What finally worked: rewriting it back into my own voice, then turning that difference into a style guide that sharpens with every article.
Obsidian Canvas as a brand strategy tool: my working setup
How I use Obsidian Canvas instead of FigJam to keep brand strategy work — and the file-ownership argument I'd defend against any FigJam loyalist.
Practical design insights, delivered with precision.
Occasional notes on websites, branding, content systems, and building a stronger digital presence.