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INSIGHTS & OBSERVATIONS

Design notes for
clearer digital brands.

Insights on web design, brand identity, digital content, and creative process.

BRAND IDENTITY05.12.2026

Obsidian Canvas as a brand strategy tool: my working setup

How I use Obsidian Canvas instead of FigJam to keep brand strategy work — and the file-ownership argument I'd defend against any FigJam loyalist.

CLAUDIA VADUVESCU
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Practical design insights, delivered with precision.

Occasional notes on websites, branding, content systems, and building a stronger digital presence.

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